Newsletter 10 – May 2012
UPCOMING EVENTS
Emmy-award-winning reality producer LIVE for your questions
Doug Stanley, two time Emmy-award winner for Deadliest Catch, Discovery Channel’s biggest hit reality series, is giving a FREE webinar next Thursday, May 10 at 9:30 p.m. EST, 6:30 PST.
Mark will host this exciting even and field questions live from callers on his experiences producing and shooting top-rated reality shows, and your questions on producing your own.
Register NOW, and join us for this exciting event.
The Ultimate TV Pitch Experience of a Lifetime Where can you pitch your TV show ideas this summer to network executives from Discovery, Lifetime, Spike, Fox, ABC, Warner Bros., NBC and more … ALL IN ONE DAY, and even in ONE ROOM?
Only at Realscreen West or Pitchcon coming within the next 40 days.
If you have a reality show, go to Realscreen West on May 30 & 31 in Santa Monica, Calfornia.
If you have a scripted show, animation, reality or any TV show, you can go to Pitchcon on June 7 & 8 in Hollywood.
And WHY NOT GO TO ONE or BOTH with the one of the best producers in the industry as your personal mentor.
Sell Your TV Concept Now has teamed up with Doug Stanley, multi-Emmy-winning producer of Discovery Channel’s megahit reality series Deadliest Catch, to provide project reviews, pitch training and on-site mentorship for ourHit Maker Tour to Realscreen West and/or Pitchcon 2012.
Doug is a veteran of the television conferences circuit who knows all the ropes of networking (and selling) at NATPE, Realscreen Summit, NAB, and Realscreen West, and many more. He can show you how to work contacts both on and off the floor and at events both scheduled and unscheduled where, sometimes, the real deal action is.
Everything You Need to Know About the
Hit Maker Tour for Realscreen West and Pitchcon 2012
When: Hit Maker Tour training starts May 15 for both conferences
Hit Maker Tour Training Schedule:
- Training session #1: Project Review
May 15, time TBD
Mark and Jeanne give you specific notes on how to make your treatment, one page or sizzle reel polished and pitch-ready! - Training session #2: Conferences Demystified
May 17, time TBD
Mark, Jeanne and Doug layout successful conference strategies and how to set up meetings prior to the event. - Training session #3: Pitch Practice & Final Prep
May 22, time TBD
Pitch to Mark and Jeanne and get expert guidance on how to sell your show and yourself. Plus, get questions answered, strategies put in place, updates on the conferences and that final dose of confidence . - Training session #4: Strategic Follow Up
Pre-recorded session
There’s more to following up your pitch than a thank you note. Mark and Jeanne will reveal the art of strategic follow up.
Contact us: 407.352.2544 or Team@www.sellyourtvconceptnow.com.
Payment plans are available.
For More Tour Details and to Register: Go to https://www.sellyourtvconceptnow.com/hit-maker-tours/
Conference Details and Discounts:
May 30 & 31
Santa Monica, CA
Pitch reality and all other non-fiction shows (Agent not required.)
Fee: $725
($625 when you use the Sell Your TV Concept Now exclusive discount code: SYTCNWEST)
The registration fee includes:
- Speed Pitching
- Agent 1-on-1′s
- 30 Minutes With Sessions: Execs reveal what shows they want and don’t want and how to pitch them to the network (Jeanne’s favorite!)
- Luncheon Roundtables: Lunch is on Realscreen West and you get to spend an hour with an exec from a major network. (Talk about getting up close and personal!)
- Fabulous parties where execs mingle and deals are born
Execs from Discovery, TLC, Spike TV, Lifetime, AMC, History, Nat Geo and A&E will be giving 30 Minutes With sessions.
Register now:
https://secure.brunico.com/realscreenwest/2012/register.cgi
Hosted by NATPE (National Association of Television Programming Executives)
Pitch any kind of show at Pitchcon (Agent not required.)
Fee: Early bird $295 (until May 13 when the rate goes up to $345)
($275 when you use the Sell Your TV Concept Now exclusive discount code: PCSELL.
No expiration date on our code.)
The registration fee includes:
- Pitch Pit: Pitch studios, networks, cable channels, syndicators, distributors and independent production companies who are actively looking for new material and talent.
- Pitchcon website lists Catcher companies and what they’re looking for: ABC, FOX TV, Hasbro Studios, Fremantle, Electus, Warner Bros., and many others.
- Cocktail parties and other networking events
Register now:
http://natpestore.info/xcart/home.php?cat=255
**Sell Your TV Concept Now doesn’t host either conference. We support, regularly attend and strongly urge TV show creators to go to these conferences because they are without question the most cost effective and efficient way to meet execs face-to-face who buy TV shows.
Iron Clad Money-Back Guarantee
If you’re not more informed, more confident and more inspired to pitch your TV show after the second training session on May 17, then we will give you the full registration fee that you paid back for the Hit Maker Tour. No fine print here. We earned a certificate for “Exceptional Business Practices” because we stand by our promises.
We also do not share or sell our email list with any one. We value your privacy as much as we value our own.
IN PRODUCTION with MARK & JEANNE
Mark just got back from a highly productive visit to the NAB convention in Las Vegas and several days of high-level pitch meetings in Los Angeles, including Nickelodeon, Disney XD and Dreamworks (in the pic below).
He was pitching an animation story called, The Dream Factory, among other projects.
“I’m often asked if I still get nervous when I pitch,” Mark says. “No, I don’t. I’m excited. I can’t wait to share my latest stories. After a while you realize the executives you are pitching to are people, too. People who love the industry. People who are looking for great ideas.” &n bsp;
Mark has edited a few videos of each day of his pitch trip in Hollywood. Check them out:
Hollywood Pitch Trip, Day 1: CLICK HERE to see the video
Hollywood Pitch Trip, Day 2: CLICK HERE to see the video
Watch our Facebook page for more coming soon, http://www.facebook.com/pitchtv
Jeanne has been working intensively on a massive project that we will have a very exciting announcement about soon, and which will hold enormous interest and value to anyone with a dream of pitching and selling their show for television. More details soon, we promise.
Wayne is wrapping up the first draft collaboration of a one hour medical drama TV pilot script with Dr. Jesse Cole. His last collaboration on a one hour TV pilot, Sunset Fire, with L.A. firefighter captain Rick Brandelli, won awards in more than 14 film festivals (including First Place at the Las Vegas Film Festival).
MIND YOUR BUSINESS
Here’s an excerpt from Mark’s recent article on the Animation World Network website.
Mind Your Business: Animating a Tooth Fairy
Larry the Cable Guy has always been an animated character, now more than ever. I produced an animated version of Larry for his latest movie Tooth Fairy 2.
Remember The Rock as the Tooth Fairy? Drop that large chest down a foot and add a huge helping of blue collar humor and you’ve got the new Tooth Fairy. This project became one of my favorites to work on. Director Alex Zamm is very creative and great to work with, the crew all got along and we had a lot of fun during production.
Simon and Alex Zamm working on a sequence for Tooth Fairy 2.
In addition to producing the 2D character animation in the movie, I also drew all the live-action storyboards and animatics. In fact, I started as the story artist and landed the animation producing gig near the end of production.
“This portion of the script gives us the entire mythology of Tooth Fairy’s universe” says Zamm. “It was originally written as a live-action talking head sequence but it had too much exposition. I thought it would be funny if we did this sequence like an old educational film and Larry had to sit there and watch an educational film about how to be a Tooth Fairy. Then we realized Larry had this pamphlet. Why not make it a pamphlet so when you open it each picture inside becomes like frames of a storyboard which turns into animated sequences, with the starting key frame being each illustration.”
Originally Alex had planned to shoot some of the Tooth Fairy backstory on a green screen, and we did board and did shoot some of the elements. But he felt the live action element didn’t move the story along fast enough.
We then planned a one minute animated sequence which would be comped onto a pamphlet that Larry is holding. We had the cover image and each picture on the inside animate in time to the Tooth Fairy narrator, voiced by Mindy Sterling (Frau Farbissina in the Austin Powers movies). The inside of the folding pamphlet has four images. Each image comes to life as the camera moves from one frame to the next.

Animation frame from Tooth Fairy 2.
Alex is thrilled with the finished product in his movie. “I love how vivid and colorful it is. It came out incredibly well. It’s an amazing little complex and dense bit of animation that I’m thrilled we were able to pull off on the schedule and budget and you guys pulled out all the stops to make it an A-Plus sequence in the movie.”
Tooth Fairy 2 is now available on DVD.
***
See the entire article, including a more detailed and technical account at… http://www.awn.com/articles/films/mind-your-business-animating-tooth-fairy
WHAT WE’RE WATCHING
Mark and Jeanne have joined the Smash brigade (Mondays on NBC at 10), catching up with the series and enjoying the production values and the quality of the songs. “One of the reasons we enjoy it so much is that it’s about the process of creativity,” Mark explains. “Everyone likes a behind-the-scenes version of how something is put together.” Plus, most of the actors are terrific, especially Debra Messing as the lyricist partner to the composer on the creation of the Marilyn Monroe-based musical. Mark’s not so hot on the “Horseface and the Bartender,” subplot, but Wayne thinks he remembers a hit series with the same name back from the 70s. Or at least there should have been one.
Jeanne’s aboard the motor car to sophisticated soap opera crack known as Downton Abbey, having imbibed almost two seasons faster than master butler Carson can say, “Will that be all, Sir?” It’s not nearly enough. We can’t wait until Season 3 when Shirley MacLaine comes aboard to go quip to quip with Maggie Smith. Season 3 airs in England in the fall and not until next January on PBS in America. The Brits … always one step ahead (whether in war or recession).
Wayne and Danette stuck around for Season Two of The Killing (Sundays on AMC at 9) despite the fact that almost half the audience abandoned it in frustration for not revealing the killer in the first season. Hey, everybody, it’s not always the destination, but the journey. And this one’s been through 24 suspects already, nineteen straight days of rain (hello, Seattle), 300 cigarettes for detective Holder, and 49 violations of good motherhood for detective Linden, who abandons her teenage son in a motel room while she chases false suspects 24 hours a day.
BLAST FROM THE PAST

Jeanne remembers her first television gig
Let’s set the wayback machine for … well, we know better than to tell, but it was when Jeanne was a recent graduate out of the Broadcast Center in St. Louis, Missouri (after previously graduating from Tulane University in Louisiana) and UHF was the fourth and last channel available on your television set besides three VHF channels.
Jeanne applied for the News Director job at KBSI, a UHF station in Cape Girardeau, Missouri, which is about halfway between the jumping jive blues clubs of St. Louis and the cross-burning headquarters of the KKK. We’re not saying this is a totally rural market, but one of the most popular features on the 5- minu te KBSI news reports playing between old TV series reruns and old movies was the “Hog Report.” And you might not be too far off in thinking that was the target audience and not just a report on pork futures.
“Can you run a camera?” the station manager asked the eager young applicant.
“Sure,” Jeanne replied.
“You’re hired.”
Sigh. Those were the days. Today, a college graduate has about a 50% chance of getting hired anywhere. There are a lot of waiters out there with Master’s Degrees.
Jeanne not only ran camera, but served as news director, stage manager, editor and even on-the-air personality. But what better way to learn the business? She even produced a live one-hour special on drunk driving. The audience went … hog wild over that one.
She put in about a year at the station and, besides learning how to wear every hat possible when putting broadcast content together, she learned something else: “I loved working in television, but I hated the news,” Jeanne explains. “Digging into other people’s grief is not my thing.”
Neither were hogs. She took her experience to Los Angeles the very next year and never looked back.
Until now. Soo-eeey.
INDUSTRY INSIGHTS

James Cameron and Vince Pace talk about 5D production at NAB
Mark has loads of up-to-the minute insights from the industry this month that all come from his return from the NAB convention in Las Vegas.
Go to this link for the full report on how viable NAB is for TV creators:
http://www.awn.com/articles/television/mind-your-business-nab-tv-creators